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It’s safe to say that we’re taking on daily life, on both a professional and personal level, a little differently these days. The Covid-19 pandemic has been a challenge for all of us, particularly those in the business world.

Our usual business operations have had to adapt to the many rules and regulations that keep communities safe and effectively limit risk.

But as the saying goes, ‘the show must go on’ and this couldn’t be truer when it comes to managing your business in the midst of a pandemic.

The need to develop and adapt has never been so important. Covid-19 is said to have cost small businesses alone an eye-watering £69 billion, which means companies of all sizes and serving all sectors are particularly keen to get things back on track.

Business growth is firmly on the agenda for many companies as a result, and one way to achieve just that is by strengthening the relationships you have with clients as well as forging new partnerships.

Entertaining business clients has always been vital to corporate success, but how can you keep building these key relationships in a Covid-appropriate manner?

Here we reveal how to entertain your business clients the socially distanced way so you can develop your business and give it every chance of success even in the face of Covid-19.

Book an alfresco meal

With Cambridge in Tier 2, indoor business meetings are a no-go, but that doesn’t stop you from meeting clients outdoors.

Many pubs and restaurants have outdoor dining facilities, so you can connect with clients in an informal setting.

It is important to note that even though you can meet outdoors in pubs and restaurants that serve substantial meals, you must still socially distance and abide to the ‘rule of six’.

Give them a guided tour

Cambridge is a stunning setting to cement or establish professional relationships thanks to its thriving business scene. But are you really using the city to your advantage?

If your business client is meeting you in Cambridge or you’re travelling to the city, make use of the city’s famous sights and landmarks by suggesting a guided tour.

Send some Covid keepsakes

If you are unable to meet in person or would prefer to connect with clients virtually, the web, and its increasingly refined gift delivery options could be your golden ticket to securing a deal or developing a partnership.

Use your creativity to think up and order a Covid-friendly care package, and send a gift that your client will love.

Gifts can even be branded with your company logo to ensure your business name is one the recipient can’t forget.

Meet-up via video link

Video conferencing platforms like Zoom and Skype have been well-used throughout the corporate world, especially since Covid-19 struck, so why stop now!

Entertain your business clients virtually by arranging a meeting via video link, and reap the many rewards that have been realised by companies up and down the country.

Using Zoom or another platform can be a little disconcerting at first. Yet with regular use, you’ll see that there are many advantages to these virtual conference calls – especially when dealing with difficult or overly opinionated clients as The Joy of Business explains:

“It is more difficult for someone to start talking over someone else, or get into a shouting match, as Zoom doesn’t know which person to hand the mic over to. 

Which I think is an advantage compared to real-life meetings. And, as the host, you can mute someone if they’re objectionable.”

Travel to pastures new

If your local tier restrictions allow it, travelling to another UK location to forge new client relationships is highly recommended.

Cambridge is a great place to do business, with its cutting-edge market sectors and thriving corporate scene being just two of the reasons why the city is home to a long list of successful organisations.

Visiting Cambridge for business purposes couldn’t be easier with our Covid-secure apartments. Book your business trip with Citystay today.

Image: Halfpoint / Shutterstock.com

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